1/23/2020 0 Comments Ice-Fili .. Case Analysis Essay Example | Topics and Well Written Essays - 250 wordsIce-Fili .. Case Analysis - Essay Example In fact, many players are entering the market since it is very attractive. The economy of Russia has grown strong and cities such as Moscow is a very attractive position to start a business. It can be said that the Russian ice-cream market would evolve rapidly as many new players have gained entry to the market. Although the GOST was supposed to have created as a barrier for new players, existing foreign giants such as Nestle can dominate the market. Regional producers also pose as a threat to existing players since they can easily be flexible. In short, this means that the ice-cream industry is robust and dynamic. Despite the foreign players and regional producers coming into play , Ice-Fili has sustainable competitive advantage. For one, the company has the most number of brands. This gives the company advantage since it can penetrate many markets and create market segmentation of its consumers. Also, it has the largest production capacity which can easily cope up with production needs. These are internal strengths that the company can effectively use to capture the market .Although Nestle appears as a threat, its only edge of Nestle against Ice-Fili is its distribution channels which has strategically created a nice in the premium ice-cream market. There are also other factors such as pricing and cost which a company should consider when evaluating its competitiveness in the industry. Currently, Ice-Fili has placed its price as average, but as an Ice-Fili executive said, the slight 10% increase would not affect consumer behavior. This reveals a wealth of insight that the company can raise the price of some premium products. However, this move must be supported with a campaign to project to the Russians the uniqueness of these premium products. Ice-Fili has young managers who can creatively make a marketing program aimed at different segments. As for the cost-position, Ice-Fili must stick to its recipe since this is exactly what foreigners wanted
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History, editing - Essay Example This system would only be effective when the accused gave a confession. 2. Levack notes on pg. 88 that witchcraft, even though a “spiritual†crime, was tried in secular courts. Why was this the case? What does this tell us about the relationship between the church and state in the late Middle Ages? 3. How does Cohn explain the acceptance of the existence of magic, demons, and witches by the elite in the late Middle Ages? How can we see this phenomenon as connected to the rise of the inquisitorial system of justice? Cohn states that acceptance of witchcraft, magic, demons came through the late middle age elite ruling, and it was politically influenced. Dennis has also mentioned about the role politics played in the acceptance. He has also brought out an aspect of Pope Benedict conflict and others such as wealthy Irish families, all which set the stage for the witch-hunt that would follow. After the adoption of these changes, a witch-hunt ensured shortly after. The witches were mostly executed. My tutor notes that the papal system was the institution that came up with the inquisitorial justice system. The judge would direct the case in a bid of finding the truth. Cohn states that the first witch-hunt started in locations where the Waldensians were thought or known to be. Daniel notes that the persecution of the Waldensians led to persecution of those who were not due to their heretical beliefs and common misconceptions. The Waldensians settlements were very remote in the Swiss and French Alps this, played a big role in the initiation of the witch-hunts. Kelly notes that mass trials started, as a result, of Waldensians persecutions; to acquire the names of the heretics torture was applied. Each suspect could be tortured until they gave names of other accused heretics. 2. As Cohn notes, the image of the night-riding witch was controversial in the sixteenth and seventeenth-century
12/23/2019 0 Comments The impact of smarts phones and tablets in the modern busniess Literature reviewThe impact of smarts phones and tablets in the modern busniess - Literature review Example Some of the mobile technologies available include mobile marketing, location based marketing (LBS), video on demand and social media. These applications are known to increase both distribution and communication channels. The thesis of this paper is that there is a need to access the actual impact of smart phones and tablets in modern businesses, in a holistic way. This shall assist in maximizing on the merits of device mobility and minimizing the setbacks of the same. Leveraging on mobile technologies is helpful in improving efficiency and performance of companies. Quality and affordable cloud based (Saas) software-as –service applications facilitate sales a management and workforce automation (Van Akkeren & Cavaye 1999). Modern businesses are able to reduce cost and save time due to seamless data connectivity (Al-Qirim 2007). This improves their connectivity. Simple and powerful tools have been of help when it comes to connectivity and mobile device applications. The main challenge in modern businesses is how to adopt a suitable app or platform in large organizations (Halonen & Melero 2003). According to Henry Blodget, smart phones and tablets must be seen as enablers are vital in the modern business fraternity. ... According to the CEO Mandarin Oriental Hotel Group, a luxurious hotel, guests can contact the customer care through an application on their smart phones or tablets. The guest can also comment the process of booking a room through the social media. According to a business week research, small businesses have benefited from smart phones. They have identified that smartphones and tablets are vital in the acquisition and retention of customers. According to Research in Motion, owners of modern small businesses in the United States of America are focusing on new technologies to expand their market share. They have given preference to technologies that enhance mobility. According to the research, most business owners believe wireless or mobile application and communications enhance customer relations. However, the observation falls short of revealing the real impact of smart phones and tablets in the modern businesses. Surprisingly, about 75 per cent of the businesses surveyed are not tapped the benefits of using smart phones and tablets. Smart phones, tablets and other portable devices are increasingly becoming powerful, complex and popular (Paelke & Rosenbach 2003). Many knowledge workers prefer to work using personal devices. Personal data and workplace information is converged in one mobile device. Proliferation of portable computing devices has an impact in consumer behavior (Basso 2006). According to Jameson, smart phones and other computing devices have an impact in business practices. Most previous researches tend to suggest that portable computing devices have a significant impact in modern businesses. However, the details
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